Punta de Mita, Mexico - You can always count on Starwood Hotels & Resorts to enhance a top travel destination with one of its 11 global brands. This May, the company will extend its strong presence in Mexico with the debut of uber cool W Punta de Mita.

The 120-villa luxury retreat will join Starwood's 120-room St. Regis and a 173-room Four Seasons in the 1,500-acre Punta de Mita resort and residential community. On a private spear-shaped peninsula surrounded by white sand beaches, the Pacific Ocean and lush tropical flora in Mexico's Riviera Nayarit, this destination is lauded for its superb snorkeling, fishing, diving, surfing and pair of Jack Nicklaus Signature golf courses.

This site is more than fitting for the W newbie among Starwood's design-driven luxury lifestyle brand of 46 hotels and retreats. Sensory environments cater to guests with insider access via a unique mix of cutting-edge design and passions merging fashion, music and entertainment.

"With the opening of W Punta de Mita, Mexico will become be the only country in Latin America to boast two W hotels, demonstrating its continued position as one of the most in-demand travel markets in the world," said Jorge Giannattasio, senior vice president and chief of Latin America Operations for Starwood Hotels & Resorts. "We are thrilled to announce this deal as we continue to look for opportunities to bring our world-class hotel brands to the best destinations around the globe."

Reflecting the W brand's chic, contemporary attitude, the oceanfront W Punta de Mita will ramp up the luxury via lavish amenities and signature Whatever/Whenever service. Flaunting tasteful decor and edgy technology, accommodations are spruced up with everything from Bliss bath products to the W Signature Bed adorned by a plush down comforter. Naturally, W's Whatever/Whenever service is available at the touch of a button.

Guests can count on W's iconic energy throughout vibrant public spaces that include the W Living Room (the W brand's bustling spin on the hotel lobby), W Lounge featuring what's new and next in music, and the WET outdoor pool deck with stunning views of the Pacific Coast.

W Punta de Mita is also set to dazzle with the brand's 4,000-square-foot AWAY Spa and FIT workout facility. Incorporating skin-friendly, synthetic-free REN products, AWAY treatments and therapies blend potions to detoxify and refuel.

According to Victor Vazquez, Starwood Latin America's vice president of Development and Acquisitions, the company is growing at an exciting pace in Latin America. "And the W brand is a key player in this growth," he said. "Throughout the region, Starwood's momentum is being driven by our ability to provide distinct design-led brands that exceed the expectations of developers, owners and travelers alike."

Vazquez adds that with more than 25 million international tourists annually, Mexico continues to be an important and growing market for Starwood — particularly for its luxury hotel brands. "W Punta de Mita will be the perfect addition to this booming landscape, offering the vibrancy and style that is unique to the W brand."

Convenience is also key at the oceanfront development, located roughly 10 miles from Puerto Vallarta International Airport (PVR) and 15 miles from downtown Puerto Vallarta. Riviera Nayarit's plush diversions add to the W Punta de Mita's appeal with snorkeling excursions, zip lines that let visitors soar above the jungle treetops, a chance to conquer the Sierra Madre Mountains on ATVs and to catch a breathtaking sunset on an evening sailing cruise.