Houston, Texas - Tourism boosters at Visit Houston last week launched a marketing campaign in Mexico City called "Hola Houston" to draw more tourists from Mexico, and they enlisted one of Houston's most famous street artists to add his talent to the cause.

The campaign initiated on March 8 with GONZO247 unveiling a Houston mural in Mexico City, not unlike the "Houston is" mural he installed at Preston and Travis in Downtown Houston. That mural has become a cultural landmark in Houston with tourists and locals taking photos and selfies in front of it while visiting Market Square Park in downtown.

"Mexico is Houston's number one international market, and visitors have traditionally come to Houston to shop," said Jorge Franz, Vice President of Tourism for Visit Houston. "This mural is our gift to Mexico, inviting travelers to see that Houston has great cultural and culinary offerings, plus much more."

According to Visit Houston, the Bayou City saw nearly two million visitors from Mexico in 2014 alone.