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 Puerto Vallarta Real Estate | May 2007 
Icon Vallarta to Showcase Artistry of World-Renowned Design by Yoo by Philippe Starck
 Business Wire
| | Design by Yoo by Philippe Starck introduces signature flair to Latin America market for first time, displaying uniquely tailored design concepts. |
Icon Vallarta, a new $200 million luxury condominium development by Related International, will showcase the artistry of one of the most renowned interior designer firms in the world, Yoo by Philippe Starck. Combined with the architecture of the award-winning firm Arquitectonica, Starck’s influence will ensure that Icon becomes the most stylish and trendy condominium property to date in Mexico.
Scheduled to break ground in mid-2007, the full-ownership, luxury condominiums will be situated on just under four acres of stunning oceanfront property with exclusive beach access, and located just minutes from downtown Vallarta’s world class restaurants and galleries.
YOO, which has fashioned numerous residential developments around the world including Icon South Beach, will infuse Icon Vallarta with a whimsical yet luxurious flair courtesy of many unexpected design elements. Playing with the size and scope of “les objets decoratifs,” for example, allowed Yoo by Philippe Starck to match an eight-foot vase with a wall-sized mirror and a 20-foot floor lamp, all of which work perfectly beside normal-sized chairs and tables.
“I imagine residents will feel a little like Alice in Wonderland,” said YOO Creative Director, Philippe Starck. “Especially in the gourmet restaurant, where 30-foot trees sit in enormous red pots and a long white table invites all to share a sunset repast.”
This use of a pleasing array of unexpected contrasts is one of Starck’s trademarks and a testament to the creativity that has made him a world-renowned designer. In a Starck creation, chrome meets gold meets wood meets plastic. A Louis XV chair sits on top of an Oriental rug. A grand fireplace creates an outdoor living room.
“My interior design crosses cultures, transcends time periods and juxtaposes materials,” he explained. “I believe in taking life's necessities and making them unexpected. A washbasin can be so much more than that—as can faucets, lighting and flooring. Often it's the details of our home that we treasure the most.”
Both the interior and exterior of the three, 26-story towers will incorporate Yoo by Philippe Starck’s signature style. A shallow pool will flow through the lobby of the first tower permitting owners to stroll over a bridge on their way to their elevators. Outside the second tower, owners will dine at a bistro and bar while seated at tables set within the water of another pool. A third pool will be divided into Olympic-length lap and recreation, appearing to flow over its infinity-edge into the Pacific Ocean.
While paying tribute to both modern and traditional Mexico, Icon Vallarta will retain the trendy, hip and modern flavor of The Related Group’s other Icon properties, Icon Brickell and Icon South Beach in Miami. Icon Vallarta, located near the cobblestone streets, traditional festivals and open markets of Puerto Vallarta, will incorporate authentic Mexican touches such as sculpture in the exterior gardens, a native felled tree in the lobby and an openness that celebrates the seaside location.
Developed by Related International (a subsidiary of The Related Group) and the Chartwell Group of Mexico, the 343-unit upscale condominiums will include one-, two- and three-bedroom oceanfront residences—many with private elevators. Prices will range from the low $200,000s up to $1 million. The residences include spacious and airy living rooms with modern glass to ceiling sliding doors opening into outdoor living terraces, stunning views of the ocean and the mountains, Italian designed kitchens with ultra modern stainless steel appliances and sumptuous stone clad bathrooms with spacious closets.
Sales of Icon Vallarta are scheduled to take place the week of June 18th for customers to make purchases. For more information, visit www.iconvallarta.com or call 877-295-4266.
About The Related Group
Established in 1979, The Related Group is the leading builder of luxury condominiums and the leading developer of multi-family residences in the United States. The company is ranked as the largest Hispanic-owned business in the United States according to Hispanic Business Magazine, with a current development portfolio valued in excess of $10.7 billion, and reported sales of more than $3.2 billion in 2005. For more than a quarter of a century, The Related Group has created innovative residential developments that have dramatically changed South Florida’s urban landscape. In addition to its core business of real estate development, the company operates its own real estate financing, sales and property management subsidiaries. For more information Related International or The Related Group, contact Jeneissy Azcuy at 305-460-9900 ext 430 or jazcuy@relatedgroup.com. Visit www.relatedgroup.com.
About Yoo by Philippe Starck
YOO is an international branding, design and investment property company enhancing the quality and adding value to development projects in major towns and cities across the world. It is a collaboration of ideas: the experience of the world’s most celebrated designer, Philippe Starck, matched with the vision of John Hitchcox, the man credited with transforming London’s loft living. These two leaders in their fields have come together in a single, ground breaking idea: to couple the creative diversity of Starck with the innovative buildings developed by Hitchcox. In 2004 Jade Jagger and her design partner Tom Bartlett joined forces with YOO to create ‘Jade Jagger for YOO’. The Jade, one of YOO’s current projects, provides a modern twist on New York’s downtown loft tradition. Recently Sophie Conran joined the YOO group to create ‘Sophie Conran for YOO’ providing an eclectic mix of contemporary and classical design.
Over the past eight years YOO have been working across the world with international partners on a variety of landmark buildings and large residential projects throughout Asia, Australia, Europe, North and South America and the Middle East. Currently YOO is involved in the development of more than 25,000 apartments valuing over $10 billion. |
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