HOMEX Launches a New Division to Serve Second-Home Market in Mexico
 PRNewswire
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 |  | As an important part of our long-term growth strategy, we expect that this new Homex division will stand above the segment's current product offerings, with a comprehensive response to customer needs, through better design, amenities and services.
- Gerardo de Nicolas |  | | | |
Culiacan, Mexico - Desarrolladora Homex, S.A.B. de C.V. (Homex) last week announced a plan to strengthen its position in the tourism market by developing communities for the second-home market in key tourist destinations within Mexico.
"Higher standards of service and a people-friendly culture combine with comfortable climate and affordability, positioning Mexico as the location of choice for an increasing number of North American and European citizens moving full or part time out of their country," said Gerardo de Nicolas, Homex's Chief Executive Officer. "This shift in lifestyle, spurred by the baby boomer generation, has created a remarkable profit opportunity for Homex. With our broad footprint of operations throughout Mexico, our advanced building technology and our deep experience in community development, we are justifiably enthusiastic in launching our first new projects at preferred destinations in Mexico."
Homex has worked for more than one year preparing for its entry into this segment. A number of marketing, demographic and viability studies as well as direct polls to potential customers in the United States, Canada and Mexico have helped the Company build a deep understanding of the market segment and its needs.
"As an important part of our long-term growth strategy, we expect that this new Homex division will stand above the segment's current product offerings, with a comprehensive response to customer needs, through better design, amenities and services such as concierge, property management, health spas and social clubs," Mr. de Nicolas added.
The first stage of development involves launches in Cancun, Los Cabos, and Puerto Vallarta. These private communities will reflect the architecture and culture of Mexico adapted to the customs and living traditions of our target markets.
About Homex
Desarrolladora Homex, S.A.B. de C.V. [NYSE: HXM, BMV: HOMEX] is a leading, vertically integrated home development company focused on affordable entry- level and middle-income housing in Mexico. It is one of the most geographically diverse homebuilders in the country. Homex has a leading position in the top four markets in Mexico and is the largest home builder in Mexico, based on revenues, number of homes sold and net income.
For additional corporate information, please visit the Company's web site at: Homex.com.mx |
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