Puerto Vallarta, Mexico - Michel Pascal Ferrari announced yesterday that his newest Puerto Vallarta hospitality concept, Sapphire, is under development and will open in November on Los Muertos Beach. This exciting, multifaceted entertainment destination will usher in a new level of casual sophistication to Puerto Vallarta's vibrant day and night life.

Situated just steps from Puerto Vallarta's Zona Romantica, Sapphire's distinctive elements blend seamlessly together on a beautifully landscaped tropical beach with subtle lighting and an impressive sound system. The stunning venue makes it ideal for discerning vacationers and those searching for the perfect venue to host a wedding, party or special event.

Sapphire Ocean Club features the finest amenities including a swimming pool, comfortable lounge chairs and cabañas, towel service, national and international drinks, and fabulous breakfast and lunch menus from our internationally experienced chef. Whether soaking up the sun or playing with the available water toys and the always exciting "Flyboard," your day at Sapphire is sure to give you the perfect holiday experience.

Sapphire Bistrot Local offers dinner guests the ambience of the tropics while dining on Mediterranean specialties that blend the best of European style with the freshest local ingredients. Enjoy the ocean front sunsets while savoring grilled meats and fish and sipping one of the many wines from our extensive list. This is a dining experience not to be missed! Sapphire Lounge provides guests with an always cool evening oasis compliments of the hottest DJ's and/or the best live music. Enjoy the view and sample our specialty cocktails. This is the place to see and be seen.

Your host Michel Pascal Ferrari has combined the sophistication of his native Switzerland with the welcoming warmth of his adopted Mexico to create a unique space to relax, savor and sip. Ferrari has been a fixture on the Vallarta hospitality scene since arriving 6 years ago and opening Restaurant Michel's, Olas Altas Suites and Lido Beach Club, the latter of which will be the new home of Sapphire. "While Lido was a great beach club, I wanted to create a unique oceanfront experience that provides a comfortable chic vibe both day and night," said Ferrari.

Visit Sapphire's website and register to receive news, updates and for your chance to win exclusive memberships and day passes.