Puerto Vallarta, Mexico – Every August, the picturesque town of Jala, nestled in a fertile valley in southern Nayarit, celebrates one of Mexico’s most unique agricultural traditions. From August 8-15, the annual Feria del Elote (Corn Festival) will once again bring together local residents and visitors for a week of delicious food, cultural events, family entertainment, and the celebration of the season’s first corn harvest.
Home to around 10,000 residents, Jala earned Pueblo Mágico status in 2012 for its rich history, preserved colonial architecture, and enduring traditions. The Corn Festival also coincides with celebrations honoring the Virgin of the Assumption, creating a festive atmosphere where faith, community, and local culture come together.
Corn has always been at the heart of life in Jala. Although farmers also grow sorghum, peanuts, sugarcane, and a variety of fruit trees, the town is best known for producing the world’s largest ears of corn, some measuring up to 24 inches long. This remarkable crop is the result of the valley’s fertile volcanic soils at the foot of El Ceboruco Volcano, a favorable microclimate, and farming methods that local families have carefully preserved for generations.
One of the Feria del Elote’s most anticipated attractions is the Largest Ear of Corn Contest, first introduced in 1981. The competition not only showcases Jala’s extraordinary maize but also encourages growers to continue cultivating the unique varieties that have made the community world-famous.
The weeklong celebration offers something for every age. Visitors can enjoy regional exhibitions, traditional jaripeos (bull-riding events), live music, folkloric dance performances, fireworks, and plenty of activities that showcase the customs and heritage of this welcoming community.
Of course, no Corn Festival would be complete without plenty to eat. The region’s sweet, oversized corn is transformed into everything from roasted and boiled corn on the cob to esquites, tamales, gorditas, breads, and cakes. One local favorite is cuala, a creamy specialty made from fresh sweet corn milk that resembles a sweet atole or delicate custard.
The fairgrounds are also filled with other regional flavors. Local restaurants and food vendors serve specialties such as carnitas and chilaquiles, while visitors can also sample Jala’s famous “mystical” peanuts, another product closely associated with the town.
Beyond the festival, Jala invites visitors to slow down and explore its beautifully preserved historic center. Protected by Mexico’s National Institute of Anthropology and History (INAH), its streets and colonial buildings have retained much of their original character, offering a glimpse of traditional Mexico that has become increasingly rare.
Jala is located in southern Nayarit and is easily reached from the Tepic-Guadalajara highway by taking the turnoff just beyond Ixtlán del Río. Whether you’re coming for the giant corn, the local cuisine, or the warm hospitality, the Feria del Elote offers a memorable way to experience one of Nayarit’s most cherished traditions.
For over 25 years, Banderas News has been the pulse of Puerto Vallarta, bringing you stories that matter most to residents and visitors alike. From breaking news to exciting events and cultural features, we’ve been dedicated to keeping you informed and connected – free of charge. Your contribution helps us maintain this commitment and continue serving our community.