Puerto Vallarta, Mexico – Grupo Vidanta has introduced a new player to the global tourism scene with the soft launch of BON (Beauty of Nature) Luxury Theme Park. Nestled within the VidantaWorld complex in Nuevo Nayarit, Mexico, the $1.5 billion project aims to redefine standard amusement parks by shifting the focus toward space, comfort, and high-end hospitality.
The preliminary opening kicked off on October 24, 2026, offering exclusive, limited-capacity evening access from Tuesday to Saturday for resort guests only. Everyday travelers planning a trip will have to wait a bit longer, as the gates won’t open to the general public until 2027.
Rather than leaning on existing movie franchises or corporate characters, BON built its own narrative universe inspired by Mexico’s lush landscapes, coastlines, and ancient mythology. Eight leading ride manufacturers were brought on board to craft more than 20 attractions across seven themed areas once the development fully wraps up.
Resort guests currently stepping inside get early access to five initial zones: Laguna Feliz, Celebration Lagoon, Crystal Star Plaza, Discovery Jungle, and Adventure Valley. The current lineup includes 14 active experiences, led by headliners like The Rise of Soluma – a suspended coaster climbing 20 meters high and hitting speeds up to 54 kilometers per hour – and Floresta Drop, a tower ride featuring a dramatic 40-meter plunge.
When the sun sets, the focus shifts toward central social hubs like Celebration Lagoon, where The Crater puts on a water-and-light spectacular using synchronized fountains. Additional family-focused options like Time Quest provide interactive fun between rides.
The park’s emphasis on high-end service extends to its dining scene. Visitors can skip standard concession stands for curated culinary stops, including sushi and poke at Azami, regional flavors at Tacoco, grilled specialties at Golden Grill, and fresh choices at Piacere Mio and Aquamare.
Entertainment goes beyond traditional park rides through Grupo Vidanta’s ongoing partnership with Cirque du Soleil. Built right inside the complex is a custom theater hosting LUDÕ, a resident show featuring over 40 international artists that blends acrobatics, visual storytelling, and fine dining into a single ticketed evening experience.
Park developers intentionally scheduled operations during evening hours—starting at 5:00 pm – to create a relaxed tempo for families and multigenerational travelers. By capping guest numbers each night, the resort aims to eliminate long lines and crowded pathways, giving visitors room to explore at their own speed.
Looking ahead, the park will roll out new rides – including Arc of Guardians, Marivela Wonder Gliders, Floranova Spin, and Izari’s Flight – as it steadily expands toward its full grand opening sometime in 2027.
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