Puerto Vallarta, Mexico – The 29th edition of Gala Puerto Vallarta-Riviera Nayarit, the region’s premier tourism business event, is set to take place February 8-9, 2024. This gathering facilitates crucial negotiations between hoteliers and wholesalers, determining hotel room purchases for upcoming seasons, particularly the 2024-2025 winter season.
Beyond business transactions, the Gala serves as a platform to assess room night production, engage with wholesale partners, review cooperative outcomes and potential investments, analyze airline seat sales trends, evaluate summer sales performance, and foster industry development through collective brainstorming.
The economic impact is substantial, with approximately 35,000 hotel rooms in the greater Banderas Bay area expected to be booked during the event, providing a significant boost to the regional economy.
The Gala kicks off with a welcome cocktail at the Vidanta Sanctuary on Wednesday evening, followed by the official inauguration ceremony the following morning at the International Convention Center. This marks the commencement of intensive business meetings, facilitating crucial negotiations and fostering industry-wide connections.
With an estimated 1,500 business meetings scheduled over two days, involving 82 national and international wholesalers, notably from the United States and Canada, the event promises substantial commercial activity. Around 100 hotels from both destinations are set to participate, with approximately 300 representatives, totaling approximately 700 attendees, including local, national, and international press covering the event’s progress.
Jointly organized by the Puerto Vallarta Tourism Trust and the Riviera Nayarit Tourism Development and Promotion Directorate, Gala Puerto Vallarta-Riviera Nayarit highlights the power of collaboration and strategic planning. By facilitating negotiations, fostering industry introspection, and encouraging collaborative problem-solving, the event plays a crucial role in ensuring the continued success of the region’s tourism industry.