Puerto Vallarta is seeking to expand its role in the cruise industry by becoming a home port, where passengers can begin and end their journeys. A new terminal project could bring added tourism activity and economic benefits to the city and Pacific coast, while boosting regional cruise traffic.

Puerto Vallarta’s 2026 sea turtle release season is underway, giving locals and visitors a chance to witness hatchlings begin their journey to the Pacific. With thousands of eggs protected each year, conservation camps, hotels, volunteers, and guides are helping safeguard these sea turtles.

Puerto Vallarta recently recognized young gymnasts and folkloric dancers whose achievements have taken the city’s name beyond its borders, from 55 medals at the Jalisco State Championships to a first-place finish at an international dance festival in Montenegro.

Puerto Vallarta's Fiestas Patrias are in full swing with a full schedule of events and traditions bringing the community together to honor the people and events that shaped Mexico. The biggest celebrations take place on September 15, the eve of Independence Day.

Uber Mujeres is now available in Puerto Vallarta, giving women more choice when booking rides through the app. The service lets passengers request female drivers for immediate or scheduled trips and set a preference to be matched with women whenever possible.

Athletes and sports groups in Puerto Vallarta are rallying behind a proposal for a new scenic bike path. Urging Governor Pablo Lemus to back the project, organizers have scheduled a public demonstration ride on September 20 to advocate for safer mobility.

Puerto Vallarta’s Isabel Medina Acevedo has been named Miss Intercontinental Jalisco 2026. The 27-year-old social worker and model is preparing for October’s national competition in Querétaro, where she will fight for the chance to represent Mexico in Egypt.

Puerto Vallarta International Airport is showing signs of recovery after a difficult start to 2026. Passenger declines have narrowed since March, while restored routes, new airline service and major infrastructure projects are helping strengthen the destination’s outlook for tourism growth overall.

Nine Puerto Vallarta artists helped turn the London opening of 100 Fridas for Frida into a celebration of Mexican art and culture. The exhibition honoring Frida Kahlo brought together 100 artists, while ranchera music, tequila, raicilla and traditional sweets added a distinctly Mexican touch.

Puerto Vallarta is preparing for Mexico’s Independence Day, with Navy personnel rehearsing for the traditional civic-military parade on September 16. A recent demonstration at Puerto Mágico offered a preview of the formations, exercises and specialized skills that will be showcased.