During the first half of 2024, Puerto Vallarta generated an estimated 20,956,000 pesos (approx. $1,114,398 USD). According to the Government of Jalisco, this success is attributed to the state's tourism promotion strategies, which have elevated Jalisco's beach, city, and Magical Town destinations.
The iconic Puerto Vallarta sign, restored by Marcela Lepe Quiroz, daughter of famed painter Manuel Lepe Macedo, is set to return to the Malecón in about a week. Featuring vibrant colors and the authentic style of Manuel Lepe, these letters will once again enchant tourists and locals alike.
Last Friday, three beaches in Nayarit received the prestigious Blue Flag designation for 2024-2025. Nuevo Nayarit, Lo de Marcos, and La Marina de la Cruz de Huanacaxtle were honored at a ceremony hosted by the Bahía de Banderas Trust. The recognition highlights the region's commitment to environmental excellence and safety.
Puerto Vallarta welcomed 285,635 cruise passengers from January to June 2024, a 13.8% increase compared to 2019. This rise, driven by promotional efforts from Jalisco's Ministry of Tourism and the Puerto Vallarta Tourism Trust, highlights the port's growing appeal on the Mexican Riviera route.
Nayarit has experienced a surge in tourism during 2024, accompanied by a strong commitment to environmental preservation. The state's Nuevo Nayarit region has emerged as a leading tourist destination, boasting high occupancy rates and attracting visitors from around the world.
GAP recently announced that construction of Terminal 2 at Puerto Vallarta International Airport is progressing. The terminal is expected to be completed next year, with airlines starting to move in gradually. However, it will not be fully operational until 2026.
The completion of the Tepic-Compostela highway in Nayarit is poised to dramatically increase tourist traffic to Puerto Vallarta and the broader northern Jalisco region. Just as the existing highway from Guadalajara has spurred increased road travel, this new route is expected to attract visitors from across the country.
Puerto Vallarta's municipal government launches the "Vallarta Facade" project this week to enhance the Historic Center's beauty. Interim Mayor Francisco José Martínez Gil announced agreements with residents and businesses to comply with city regulations, using a curated palette of colors to preserve the area's traditional identity.
Puerto Vallarta's tourism is thriving thanks to the new Guadalajara-Puerto Vallarta highway. The reduced travel time to just three hours is drawing visitors from across the region, boosting local tourism and making it easier for travelers to explore Jalisco's diverse attractions in one trip.
Last week, Puerto Vallarta's interim mayor, Francisco José Martínez Gil, met with downtown residents to discuss their concerns. He listened to their needs and promised to collaborate with them to solve various issues, including homelessness, crime, and infrastructure problems, ensuring a united effort for lasting solutions.
