Puerto Vallarta officials recently unveiled the “Fachada Vallartense” project to revitalize the Historic Center’s aesthetics. This initiative enforces the 2018 Visual Identity Regulations, promoting a cohesive visual identity that incorporates traditional elements.
The project seeks to achieve a harmonious and unified visual identity for the area using traditional elements. During a meeting led by interim mayor Francisco José Martínez Gil, details of the project were presented by Christian Preciado Cázares, director of Tourism and Economic Development. Representatives from various government agencies and neighborhood residents were also present.
The regulations aim to preserve Puerto Vallarta’s unique character and visual appeal. They mandate specific design features for facades visible from public spaces, including predominantly white walls, terracotta moldings under 1.2 meters, and traditional clay tile roofs.
Signage and advertising are also regulated, with violations subject to warnings, fines, closures, and advertisement removal.
“This project holds immense potential to elevate the Historic Center’s image,” emphasized Mayor Martínez Gil. “We are committed to a lasting positive impact and believe this initiative will be well-received by the community.”
The project will begin with a public awareness campaign stressing the importance of the Historic Center’s identity, using the slogan “Your facade represents you.” Efforts will target locating owners of abandoned properties, with designated tasks assigned to municipal agencies. Paint company Benjamin Moore will contribute by donating paint, offering discounts and providing on-site consultations, on a case-by case basis.
The government will lead by example by renovating the Municipal Palace (City Hall) façade according to the regulations.
Puerto Vallarta’s Historic Center encompasses 81 blocks and 26 streets between 31 de Octubre and the Cuale River. It comprises 666 occupied residences, 128 abandoned properties, 804 operational businesses, and 121 vacant commercial spaces.
Residents, represented by Ana Michel, applauded the project. Previous attempts to unify the area’s aesthetics faced challenges due to limited community participation.