Puerto Vallarta, Jalisco, Mexico – Jalisco has been named Best International Destination 2026 at the Condé Nast Traveler Spain Awards, one of the travel industry’s most respected international recognitions. Voted on by readers of the Spanish edition of the renowned travel, luxury, and lifestyle publication, the award reinforces the state’s growing appeal among travelers worldwide.
The recognition reflects the ongoing efforts of the Government of Jalisco and the State Tourism Secretariat to expand the state’s presence in key international markets, including Europe and North America, while reaching new audiences in emerging destinations. It also highlights travelers’ appreciation for Jalisco’s unique combination of culture, world-class cuisine, natural beauty, and convenient international air connections.
Puerto Vallarta played a significant role in earning the distinction. As one of Mexico’s premier beach destinations, the resort city continues to attract visitors with its extensive hotel offerings, strong international connectivity, and wide variety of experiences, from outdoor adventures and beaches to fine dining and cultural attractions. Its continued popularity has made it one of the driving forces behind Jalisco’s tourism industry.
Jalisco Secretary of Tourism Michelle Fridman Hirsch said the award confirms the state’s position among the world’s most admired travel destinations. She credited the achievement to the combined efforts of government officials, tourism businesses, and hospitality professionals who work together to deliver exceptional visitor experiences.
Beyond Puerto Vallarta, Jalisco offers travelers an impressive variety of destinations. Guadalajara draws visitors with its rich cultural heritage, creative industries, and thriving business community, while Tequila remains one of Mexico’s most recognizable destinations, celebrating the birthplace of the country’s iconic spirit. Along the Pacific coast, Costalegre continues to gain international attention for its scenic beaches and growing tourism opportunities.
The state’s tourism portfolio is further enriched by its 12 Pueblos Mágicos, where visitors can experience historic architecture, local traditions, regional cuisine, and authentic cultural heritage. Together, these destinations help Jalisco appeal to a wide range of travelers throughout the year while strengthening its competitiveness in the global tourism market.
Jalisco’s internationally recognized identity also contributes to its success. Mariachi music, traditional Mexican cuisine, artistic traditions, and a calendar filled with cultural and sporting events continue to distinguish the state as one of Mexico’s most celebrated destinations.
The award comes at an especially significant time as Jalisco welcome thousands of visitors as one of the host states for the 2026 FIFA World Cup. Fridman Hirsch noted that the international recognition further enhances the state’s reputation and demonstrates its readiness to receive millions of visitors from around the globe.
With this latest distinction, Jalisco continues to strengthen its leadership as one of Latin America’s premier tourism destinations. At the heart of that success is Puerto Vallarta, whose international appeal serves as a gateway for travelers eager to experience the culture, hospitality, and diverse attractions that make Jalisco a destination unlike any other.
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