Puerto Vallarta is gearing up for the much-anticipated return of the Madonnari Festival, set to unfold from February 9-11, 2024, as announced by the Puerto Vallarta/Santa Barbara Sister Cities Committee. Organizers are excited to present the sixteenth edition of this cultural spectacle, transforming the Plaza de Armas into an open-air gallery showcasing the talent of artists.
During this three-day event, the pavement of the Plaza de Armas (PV’s main plaza) will be adorned with intricate chalk paintings, bringing to life a mesmerizing display of creativity. The once pedestrian cement becomes a canvas where artists, both young and old, reinterpret space, creating thought-provoking illusions and masterful perspectives inspired by art movements from around the world.
Raúl Coultas, the festival director, revealed details about this traditional celebration during a recent press conference. Artists from all around Mexico, including Querétaro, Guanajuato, Michoacán, State of Mexico, Mexico City, Guadalajara and Durango, have already signed up to participate.
Registration is free and open to everyone, from budding child artists to seasoned professionals, and interested individuals can sign up by calling 322-135-9854 via WhatsApp, or by emailing festivalmadonnari2024(at)gmail.com.
Whether you’re a seasoned chalk artist or simply looking to unleash your inner creative, this is your chance to showcase your talent and be part of something truly special.
A panel of professional artists from Santa Barbara will judge the works, awarding cash prizes and additional incentives from sponsors. In the adult category, substantial cash prizes are up for grabs: $20,000 pesos for the first-place winner, $10,000 for second, and $5,000 for third. Additionally, winners of the top two places will have the opportunity to travel to Santa Barbara, California, to participate in the city’s own festival, contingent upon holding a valid visa.
A Tradition Steeped in History
Madonnari art traces its roots back to 16th-century Italy when itinerant artists, initially commissioned for cathedral paintings, began recreating their works on the streets. The term “Madonnari” reflects the prevalence of Madonna images in their creations. First documented in London in 1906, the tradition reached Puerto Vallarta in 1987. Today, Madonnari Festivals are celebrated globally, bridging historical traditions with modern artistic expression.
So, if you’re looking for an unforgettable experience that will leave you inspired and amazed, head to Puerto Vallarta’s Madonnari Festival this February. Witness the magic of chalk art come to life, and prepare to have your perceptions challenged and your imagination ignited.