Puerto Vallarta, Jalisco, Mexico – Puerto Vallarta is moving toward international recognition for the cleanliness and sustainability of its coastline. A new agreement signed last week sets the stage for the city to pursue Blue Flag certification for 12 beaches – an award that honors high environmental standards.
This effort is part of a larger initiative supported by the Jalisco Tourism Secretariat, the local government of Puerto Vallarta, and the private sector. The goal is not only to enhance environmental quality but also to boost tourism by offering clean, safe, and well-managed beaches that meet strict international standards.
The certification process is guided by a framework agreement between the Jalisco Ministry of Tourism, led by Michelle Fridman, and the Foundation for Environmental Education (FEE Mexico). This agreement covers beaches in Puerto Vallarta and along the Costa Alegre, aiming to position Jalisco among the top states in Mexico for Blue Flag certified beaches.
The beaches in Puerto Vallarta seeking 2025-2026 certification include Marriott, Westin, Sheraton, Mismaloya, Garza Blanca, Palmares, Nogalito, Conchas Chinas I and II, Amapas, Playa de Oro, and Camarones. An additional nine beaches in the municipalities of Costa Alegre are also expected to join the list.
Mayor Luis Munguía, who attended the signing, praised the initiative and highlighted Puerto Vallarta’s ongoing dedication to maintaining clean and safe beaches. He pointed to Playa de Oro’s recent White Flag certification as a shining example of the city’s progress.
Tourism Secretary Fridman reaffirmed the state’s commitment to helping municipalities through the certification process, noting that it not only strengthens the tourism industry but also promotes sustainable coastal development.
Diego Díaz Hernández, Director of Operations for FEE Mexico, emphasized that the certification process involves meeting 33 criteria across five key areas, including water quality, safety, environmental education, and proper management. He noted that beyond recognition, the program encourages a deeper respect for Mexico’s natural ecosystems.
Local leaders from Costa Alegre – including Luis Arias Madrigal of La Huerta, Joaquín Romero Bravo of Cabo Corrientes, and Apolonio de Jesús Pelayo of Cihuatlán – were also present to show their support.
This collaborative push reflects Jalisco’s ongoing commitment to protecting its natural beauty while continuing to offer world-class beach destinations.
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