Puerto Vallarta, Jalisco, Mexico – Puerto Vallarta is once again poised to embrace the colors, aromas, and distinct flavors of a cherished Mexican tradition as it hosts its annual Día de Muertos Festival from October 30 through November 3. The city, renowned for its rich cultural expression, is preparing a program full of popular art, music, and spectacle that will captivate locals and visitors alike.
The heart of the celebration will be the installation of the monumental Catrina on the Malecón, a tradition that has become a powerful symbol of the festivities. This marks the fifth appearance of the giant figure, according to Alejandra Cornejo, the director of municipal tourism.
While this year won’t feature an attempt to break the Guinness World Records title of “Tallest Calavera Catrina in the World” that Puerto Vallarta earned in both 2022 (with a 74-foot Catrina) and 2023 (standing over 92 feet tall), the towering sculpture remains a major draw.
This celebratory atmosphere will extend along the entire Malecón, where over 40 Catrinas created by local artists, businesses, and community groups will be on display. These unique sculptures, each inspired by different themes, will stretch from the Rosita Hotel all the way to Los Arcos.
Ms. Cornejo noted the growing enthusiasm, stating, “More and more people join us every year.” She added that the festivities will also feature additional two- and three-meter structures, including representations of mariachis, xolo dogs, and skulls, promising an unforgettable journey through the procession route. In total, 16 additional decorative structures, including Catrinas and other elements honoring the Day of the Dead, will be installed across the city – from the downtown area to the Romantic Zone.
Beyond the elaborate decorations, the festival will come alive with artistic and cultural performances presented across three main stages: Los Arcos del Malecón, the Lighthouse, and Los Muertos Pier. Music and dance performances will be featured at the Los Arcos amphitheater on Friday, November 1, and Saturday, November 2, starting at 7 pm.
A major highlight is the traditional Day of the Dead Parade on Sunday, November 2, at 4:00 pm, featuring 40 participating contingents. The procession will begin at the cemetery in the 5 de Diciembre neighborhood and conclude at Los Muertos Pier, culminating in a spectacular display of fireworks and special surprises organized by the City Council.
The joyful observance will not be confined to the downtown area, as Marina Vallarta will also join the festivities, featuring a monumental altar, various Catrinas, and the October 30 opening of the Marina Vallarta Art and Market, offering a perfect spot for visitors and locals to enjoy traditional cuisine and beautifully crafted artisanal products.
The five days of Día de Muertos events promise to be a beautiful tribute to this deeply meaningful cultural holiday, turning Puerto Vallarta into a stunning display of Mexican tradition.
Click HERE for the full schedule of this year’s Día de Muertos events.
For 25 years, Banderas News has been the pulse of Puerto Vallarta, bringing you stories that matter most to residents and visitors alike. From breaking news to exciting events and cultural features, we’ve been dedicated to keeping you informed and connected – free of charge. Your contribution helps us maintain this commitment and continue serving our community.