
Puerto Vallarta recently reinforced its status as a top-tier, inclusive, and high-end destination through its successful participation in Proud Experiences by ILTM North America. This major international event, focused on the LGBTQ+ and luxury travel segment, was held at the elegant Baha Mar resort in the Bahamas.
The city’s delegation effectively used its time at the conference to secure its position among crucial players in the luxury and inclusive travel sectors. The team successfully scheduled 60 one-on-one meetings with influential specialized buyers, tour operators, travel agencies, and representatives of international brands. These meetings were instrumental in forging and strengthening strategic alliances to promote Puerto Vallarta’s exceptional tourism offerings.
Organized by the International Luxury Travel Market, the event gathered an impressive contingent of 525 exhibitors and an equal number of buyers from around the globe. This year’s conference featured renowned tourist destinations, luxury travel agencies, boutique hotels, and premium hospitality chains all eager to engage with a consumer base that is continually expanding.

Proud Experiences has become a vital business platform, celebrated for its commitment to encouraging diversity, inclusion, and excellence across the travel industry. Its central goal is to connect high-quality brands and destinations with the LGBTQ+ market, which is recognized as one of the most dynamic and highest-spending groups in global travel.
For Puerto Vallarta, attending this event was a significant opportunity to bolster its image as an authentic, diverse, and hospitable destination. The city is celebrated for offering a safe environment, alongside luxurious accommodations and an extensive array of cultural, gastronomic, and wellness experiences.
This commitment to inclusivity and excellence is globally recognized; Puerto Vallarta recently received the gold medal for the Best LGBTQ+ Destination at the 16th annual Magellan Awards by Northstar. The city’s famed Romantic Zone stands as a prime example, boasting over 75 gay-owned or gay-friendly establishments, including hotels, restaurants, theaters, and boutiques, solidifying its status as a premier global spot for LGBTQ+ travelers.
Through its presence at Proud Experiences, Puerto Vallarta continues to advance its international strategy of promoting itself to high-net-worth visitors and LGBTQ+ tourists, reinforcing its unwavering commitment to inclusion, sustainability, and service excellence.

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