Puerto Vallarta is preparing to implement a new tax for international tourists, designed to enhance municipal services and public spaces. The initiative, proposed by the city council on November 15, 2024, has gained momentum and is currently under review by Jalisco’s Congress, with approval anticipated in 2025.
Jalisco Congresswoman Gabriela Cárdenas Rodríguez, president of the state Finance Committee, confirmed the measure has garnered support from the tourism sector and the state Tourism Secretariat. She emphasized the importance of municipalities adopting innovative revenue strategies to sustain and improve local infrastructure.
The proposed fee, amounting to 141 pesos (approximately $7 USD), will be collected from foreign visitors using Puerto Vallarta’s public spaces and services. Revenue generated will support the “Trust for Investment in Infrastructure and Services of the Puerto Vallarta Tourist Strip.”
This fund will focus on enhancing public areas, including the historic center, Romantic Zone, and the Malecón boardwalk. Environmental protection efforts will also see a boost, ensuring a healthier and more enjoyable experience for all.
Luis Munguía, municipal president and head of the Finance and Public Accounts Commission, emphasized the importance of this program for Puerto Vallarta’s tourism industry. By investing in these crucial areas, the city can ensure its long-term appeal to visitors while preserving its natural beauty and cultural heritage.
Pending final approval, this initiative represents a proactive step toward ensuring Puerto Vallarta remains a vibrant and welcoming destination for years to come.
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