Puerto Vallarta, Jalisco, México – Celebrating two decades of impact, the 20th Annual Hook the Cure event recently concluded its most successful campaign to date, raising a staggering $1.4 million for the Cystic Fibrosis Foundation.
From November 6–9, 2025, the Villa Premiere Hotel in Puerto Vallarta served as the backdrop for this premier all-inclusive fundraiser, which seamlessly blends sport fishing, spa retreats, and golf into a singular mission: finding a cure for cystic fibrosis.
The weekend’s success was guided by co-chairs Bob Huston and Jeff Jennison, alongside CF ambassador Will Huston. Their leadership helped foster a community of generosity that was bolstered by the presence of notable figures, including baseball greats Rick Honeycutt and Matt Young. This spirit of camaraderie reached a high point when long-time supporters jump-started the “Bid for a Cure” segment with an immediate $300,000 donation, setting a hopeful tone for the evening’s festivities.
As the event transitioned into the live auction, auctioneer Shawn Parr captivated the audience with high-stakes bidding on luxury travel packages provided by American Airlines and a silent auction featuring more than 125 curated items. The atmosphere remained high-spirited throughout the weekend, particularly during an intimate acoustic performance by Nashville recording artist Lucas Hoge, whose music provided a meaningful soundtrack to the record-breaking fundraising efforts.
The $1.4 million raised this year is more than just a fiscal milestone; it represents a significant leap forward in the research and specialized care necessary to combat this life-threatening genetic disease. Over its twenty-year history in Puerto Vallarta, Hook the Cure has now generated more than $12 million in net proceeds, proving that consistent community dedication can lead to life-changing results.
Looking ahead, the Cystic Fibrosis Foundation is already preparing to evolve the tradition. Plans are currently underway to introduce a fresh perspective for the 2026 event, with organizers encouraging supporters to monitor their official website for upcoming announcements.
About the Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation is the world’s leader in the search for a cure for cystic fibrosis. The Foundation funds more CF research than any other organization, and nearly every CF drug available today was made possible because of Foundation support. Based in Bethesda, Maryland, the Foundation also supports and accredits a national care center network recognized by the National Institutes of Health as a model of care for a chronic disease. The CF Foundation is a donor-supported nonprofit organization. For more information, visit cff.org.