Puerto Vallarta has taken a major step in strengthening its tourism sector with the official installation of the Municipal Tourism Advisory Council. This new body, led by Rosalba Alejandra Cornejo, director of Economic Promotion and Tourism, will foster collaboration between the government, private sector, and various tourism associations to enhance the city’s appeal as a top-tier destination.
The council, backed by Mayor Luis Ernesto Munguía, aims to promote comprehensive development in tourism by bringing together key stakeholders, including hotels, restaurants, travel agencies, and boat operators. Their combined efforts will drive strategies that position Puerto Vallarta as a competitive, innovative, and sustainable tourist hub.
Rosalba Alejandra Cornejo, appointed technical secretary of the council, emphasized the importance of cooperation among all involved sectors. She highlighted that this initiative will amplify the voices of industry professionals while paving the way for projects that boost the city’s tourism industry.
Álvaro Garciarce Monraz, president of the Puerto Vallarta Hotel Association, expressed hope that the council will become a lasting legacy for the municipality. He noted that the initiative’s impact will extend beyond businesses, benefiting local residents and the community as a whole.
The council will play a key role in supporting the Directorate of Economic Promotion and Tourism by advancing municipal programs, fostering partnerships with local, state, and federal authorities, and shaping policies that enhance Puerto Vallarta’s tourism industry. It will also contribute to the development of tourism statistics, reference materials, and legislative updates, ensuring continuous growth and adaptation in this vital sector.
With this initiative, Puerto Vallarta reinforces its commitment to maintaining a strong, dynamic, and forward-thinking tourism industry that benefits both visitors and the local community.
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