Puerto Vallarta, Mexico – The Coca-Cola Caravan, a beloved Christmas tradition in Mexico, is making its way to Puerto Vallarta this holiday season. According to the official website, the caravan will roll into town on December 13, promising a magical evening for locals and visitors.
While the exact time (some sources say 6:00 pm) and route have yet to be announced, it is anticipated that the parade will travel along the city’s main avenue, culminating at the iconic Malecón. The event will feature holiday-themed floats adorned with thousands of LED lights, festive music, and appearances by Santa Claus and other cherished Christmas characters.
Originating in the 1990s and inspired by a Coca-Cola TV commercial showcasing illuminated trucks gliding through snowy landscapes, the caravan has become a hallmark of the season, bringing joy and unity to communities across North America. Organized by the Mexican Coca-Cola Industry and Grupo Álica, this event celebrates not only the holidays but also the bonds between friends and family.
To ensure a memorable experience, attendees are encouraged to arrive early to secure a prime viewing spot along the parade route. Wearing comfortable clothing and bringing a light jacket is recommended, as the evening air can be cool.
Most importantly, this is a family-friendly event, so bring your loved ones and create lasting memories together. Don’t forget your camera to capture the lights, music, and smiles that make the Coca-Cola Caravan a highlight of the Christmas season.
As the Coca-Cola Caravan continues to spread holiday cheer, it reinforces the brand’s enduring connection to Christmas and its ability to bring people together.
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