Mexico City – Mexico’s tourism sector is set for a major boost, thanks to a new US$22 billion investment portfolio that aims to propel the country into a top global travel destination. The federal government recently unveiled its expanded 2025 Tourism Investment Portfolio, which includes 473 projects across 26 states. This marks a significant 67% increase in the number of initiatives since the portfolio was first introduced in April.
The plan, developed in collaboration with state and federal governments, is part of a broader strategy to position tourism as a key driver of economic prosperity. Minister of Tourism, Josefina Rodríguez, noted that the portfolio will help track projects, identify opportunities, and streamline new investment. President Claudia Sheinbaum highlighted the ambitious goal of moving Mexico from the sixth to the fifth most-visited country in the world by 2030.
“Mexico is fashionable,” Sheinbaum stated, emphasizing the country’s growing appeal in the international market. The largest share of the investment, a whopping 25%, is concentrated in the state of Nayarit, with Guerrero and Hidalgo each receiving 11%, and Jalisco and Quintana Roo each getting 9%.
Mexico’s tourism industry has already shown strong momentum in 2025. From January to July, the country welcomed 47.4 million international visitors, up 13.8% from the same period last year. International air arrivals reached 12.1 million, while land entries rose 18.5% to 1.9 million.
Airports nationwide handled 94.5 million passengers in the first half of the year. Mexico City led with 21.6 million travelers, followed by Cancun with 15.6 million and Guadalajara. Other high-traffic airports included Monterrey, Tijuana, Los Cabos, Puerto Vallarta, Merida, Leon, and Felipe Ángeles (AIFA).
The United States remains Mexico’s leading source market, with 7.3 million visitors in the first six months of the year (+2.4%), while Canadian arrivals grew 11.8% to 1.6 million. Air connectivity between the U.S. and Mexico reached 4.6 million seats, a 5.5% increase, making it the world’s second-busiest international route.
Tourist spending climbed to US$16.68 billion, a 6.3% gain, while cruise passenger traffic rose 8.4% to 5.6 million. Domestic flights carried 30.7 million passengers (+4.5%) and international flights 30.4 million (+1.7%). Aeroméxico and Volaris led international traffic with 6.8 million passengers, closely followed by American Airlines and United Airlines with 6.7 million.
With expanding investment, rising demand, and strong government support, Mexico’s tourism sector is on track to meet its ambitious growth targets while positioning the country as a global leader in travel.
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