Puerto Vallarta – The restaurant industry in Puerto Vallarta is enjoying one of its most successful winter seasons in recent years, according to Martha Parra, President of the National Chamber of the Restaurant Industry of Seasoned Foods (Canirac). High tourist activity has resulted in robust business for local eateries, with 80% of affiliated restaurants reporting full occupancy.
“Restaurant activity reflects the growth of tourism and the preference of visitors to enjoy local cuisine,” Parra stated. Weekend numbers are even stronger, driven by the influx of national tourists and international visitors from the United States and Canada. The combination of favorable weather, an exceptional culinary scene, and diners’ trust has contributed significantly to this season’s success.
Beyond customer satisfaction, the restaurant sector has focused on professional development. Recent initiatives include training courses on customer service, service quality, and administrative practices. Parra emphasized that the benefits of this thriving season extend beyond restaurateurs to food industry suppliers and workers, fostering economic growth across the region.
Carlos López-Aranda Ramírez, President of the National Chamber of Commerce and Tourism Services (Canaco-Servytur), shared similarly optimistic news for Puerto Vallarta’s commercial sector. “The city has kicked off the year with a robust tourist season, reaffirming its position as a favorite destination for visitors from the Bajío region and beyond,” he said.
Canaco-Servytur, which represents 600 businesses in various fields, sees this strong start to the year as an opportunity to build on Puerto Vallarta’s reputation as a Pacific leader in tourism and commerce. López-Aranda stressed the importance of continued promotion to sustain growth and cement Vallarta not only as a vacation hotspot but also as a prime destination for investment.
This outstanding winter season underscores Puerto Vallarta’s enduring appeal and sets a promising tone for the year ahead. With dedicated efforts from both the restaurant and commercial sectors, the city continues to shine as a leading destination in the Pacific region.
We need your support to keep Banderas News thriving. As more and more news outlets resort to paywalls, we remain steadfast in our mission to provide free, quality journalism to Puerto Vallarta residents and visitors. Your contribution helps us maintain this commitment and continue serving our community.