In a powerful move to address the escalating crisis of marine plastic pollution, Maritime Procurement Services (MPS) and Tide Ocean SA (#tide) have united their expertise to establish Tide Ocean (MPS) LLC.
Leveraging the strengths of both entities, this partnership takes aim at ocean-bound plastic pollution and the responsible management of plastic waste originating from cruise ships.
MPS, recognized for its leadership in ship-generated waste management across 13 Mexican ports, stands as the exclusive sustainability partner for the Florida-Caribbean Cruise Association.
A Watershed Moment
Alejandro Trillo, the CEO of MPS, emphasized the significance of this collaboration, stating, “We stand at a crucial juncture in reshaping waste management within the cruise industry. This partnership proves that businesses can drive profitability while significantly contributing to environmental preservation.”
Global Threat
The United Nations estimates an annual influx of 8 to 10 million metric tons of plastic into oceans. If unchecked, by 2050, oceanic plastic could outweigh fish, posing severe risks to marine ecosystems, biodiversity, and climate stability.
Revitalizing Waste
Thomas Schori, CEO and founder of #tide, expressed optimism about Tide Ocean (MPS) LLC’s impact. “Our collaboration breathes new life into discarded waste, sparking a positive ripple effect that transcends plastic reduction. It bolsters local economies, restores marine ecosystems, and fosters a circular economy.” Already established in Asia, this partnership, aided by MPS, extends this success to the American continent.
Pioneering Support
Companies like Timex, Maurice Lacroix, and Boss watches endorse the venture, incorporating #tide’s recycled plastic pellets into their products. This not only curbs oceanic plastic waste but also paves the way for a new circular economy, lessening reliance on virgin plastic production.
Societal Transformation
Tide Ocean (MPS) LLC isn’t solely a pollution fighter; it’s a catalyst for social transformation. By providing fair wages to communities and fishermen for collecting ocean-bound plastics, it offers crucial income to disadvantaged regions. #tide’s endeavors, including sea turtle protection in Mahahual, extend to other cruise ports like Ensenada, Puerto Vallarta, Cozumel, and Progreso.
Holistic Solution
Beyond tackling marine plastic pollution, the partnership redefines the cruise industry’s plastic waste management. It encompasses collection, sorting, and upcycling diverse plastic types from cruise ships, reducing waste sent to landfills and reintroducing materials into production cycles.
Operational Rollout
Kicking off in Ensenada and expanding to Puerto Vallarta, Progreso, and Cozumel by Q2 2024, this collaboration aims to cover major cruise ports in Mexico and the wider Caribbean. Offering traceability from source to product, this innovative model assures cruise lines that their waste is managed responsibly.
By participating in this initiative, cruise industry partners can advance their efforts toward achieving net-zero emissions by 2050, thereby propelling a greener, cleaner future.