Mexico City – The Mexican Senate has unanimously approved a major reform to the General Wildlife Law, setting the stage for a national ban on aquatic shows featuring marine mammals. The 99–0 vote prohibits the use of dolphins, sea lions, orcas, and other species in entertainment, except for purposes related to scientific research, teaching, or conservation.
This reform directly affects tourism businesses in Puerto Vallarta and Bahía de Banderas. Attractions like Vallarta Adventures, Aquaventuras Park, and Splash Water Park – known for dolphin swims and sea lion encounters – face an uncertain future. Although the measure must still pass through the Chamber of Deputies, Senate support suggests it will soon become law.
The new legislation also bans the capture and breeding of marine mammals under intensive management, except in limited cases aimed at species recovery. Existing animals may remain in captivity until their natural death, but reproduction and new exhibitions will no longer be allowed.
Many lawmakers described the decision as a step forward for animal welfare. Senator Carolina Viggiano Austria (PRI) called it a “firm step toward more ethical and respectful treatment,” noting the growing scientific and public rejection of using marine mammals for entertainment.
For Puerto Vallarta and Bahía de Banderas, the change marks a turning point. Marine shows have long been a popular draw for visitors, and their gradual phase-out will challenge the region’s tourism model. Still, it also opens the door for new, sustainable attractions that highlight natural biodiversity without relying on animal performances.
As Mexico aligns itself with global trends in wildlife protection, the Banderas Bay region will need to find creative and responsible ways to reimagine its tourist offerings.
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