Puerto Vallarta, Jalisco – Mexico welcomed an unprecedented 47.4 million international visitors between January and July 2025, reaffirming its place among the world’s leading travel destinations. The figure marks a 13.8% increase compared to the same period in 2024, reflecting the country’s growing global appeal.
The increase in visitor numbers is matched by a significant boost in spending. International tourists contributed a total of US$18.68 billion, marking a 6.3% rise year-on-year. This growth reflects not just more visitors, but also a greater interest in the diverse experiences Mexico offers.
President Claudia Sheinbaum emphasized that travelers are discovering Mexico beyond its iconic beaches, embracing experiences in ecotourism, rural tourism, and community-based initiatives. These opportunities, she noted, reflect the country’s commitment to sustainability and cultural inclusivity.
North American travelers continue to be Mexico’s strongest market. In July, air capacity between Mexico and the U.S. reached 4.6 million scheduled seats, a 5.5% increase from last year, ranking the corridor as the second busiest in the world.
Canadian arrivals are also climbing, boosted by new routes and greater accessibility to Mexico’s cultural hubs, colonial towns, and winter sun destinations. This increased air capacity is helping reduce travel hurdles, encouraging more people to choose Mexico for both short trips and longer vacations.
While major cities like Mexico City and Guadalajara, and beach destinations like Cancún and Puerto Vallarta remain popular, smaller towns and Pueblos Mágicos are gaining popularity. These magical towns offer travelers a chance to experience authentic Mexican culture, local traditions, unique foods, and adventure tourism.
This mix of bustling cities, relaxing beaches, and cultural exploration shows how Mexico appeals to a wide variety of travelers. Whether someone is looking for a culinary journey, an outdoor adventure, or a peaceful wellness retreat, Mexico has something to offer.
With such strong performance in the first half of the year, tourism officials are optimistic about the rest of 2025. Josefina Rodriguez, Mexico’s Secretary of Tourism, noted that the country’s mix of increased air travel and authentic cultural experiences positions it as an exciting destination for North American travelers. Experts suggest that those planning fall and winter trips should book early to secure their spots.
As Mexico looks ahead, its ability to balance innovation with cultural preservation ensures the country will continue to inspire travelers. The remarkable achievements of 2025 confirm Mexico’s role as a global leader in tourism, with even greater opportunities on the horizon.
We Need Your Support: While other local media outlets have retreated behind paywalls, at Banderas News, we believe news should be free for everyone. Would you help us provide essential information to our readers at no cost? We can’t do it without you. Your contribution helps us sustain and grow.
