On Friday, Avocados From Mexico announced its Guac & Beyond Chef Contest to help chefs impacted by the COVID-19 pandemic. Chefs serve as an integral part of the Avocados From Mexico community, which includes many foodservice partners.
Understanding how hard foodservice professionals have been hit by the crisis, the brand designed the contest as a way to offer some financial support to industry partners and encourage chefs to share their creative and delicious ideas for guacamole and beyond.
“The contest was designed to provide immediate support to chefs who have been personally impacted by the COVID-19 pandemic,” said David Spirito, Senior Director of Culinary and Foodservice at Avocados From Mexico. “Our hearts are with the many foodservice professionals out of work, and since they’ve been a key to AFM’s success, we wanted to step up and help during this challenging time.”
The contest invites the first 365 chefs who respond to share their most creative and delicious ideas for guacamole, showcasing the versatility of guac in its many forms – whether in a sandwich, on a salad or for breakfast – along with year-round uses for fresh Avocados From Mexico.
Once submissions are received, the Avocados From Mexico team will review and narrow entries down to the top 100 chefs, who will each be granted $100 for groceries and asked to provide written recipes and high-quality photos of their ideas. Upon submitting their recipes and photos, the 100 chefs will receive an additional $100.
From there, AFM will award three grand prizes: a first-place prize of $5,000, second place prize of $2,500 and third place prize of $1,000. Throughout the contest, chefs will be encouraged to share and promote their entries by posting on social media and using the hashtag #AFMGuacAndBeyondContest.
To learn more about the contest and to enter, visit avocadosfrommexico.com and follow Avocados From Mexico on Facebook or Twitter.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
