Puerto Vallarta has earned top honors in the 2025 TripAdvisor Travelers’ Choice Awards, taking the #4 spot as the Best Destination in Mexico. This recognition was announced during the second day of the 2025 Tianguis Turístico Mexico, a major tourism forum held from April 28 to May 1 in Rosarito, Baja California Norte, and San Diego, California.
TripAdvisor’s Travelers’ Choice Awards celebrate destinations that consistently deliver outstanding experiences. Fewer than 1% of the platform’s 8 million listings receive this award, based on the volume and quality of traveler reviews over the past year. Puerto Vallarta stood out for its stunning natural surroundings, welcoming atmosphere, and excellence in hospitality.
“This recognition motivates us to continue working with vision, commitment, and in partnership with those who promote tourism every day in Puerto Vallarta and throughout Jalisco,” said Councilwoman Melissa Madero, who represented the city at the event as president of the Tourism Services and Visitor Services Commission.
Puerto Vallarta’s participation at Tianguis Turístico was also marked by strong collaboration with the Jalisco Ministry of Tourism. Together, they hosted strategic meetings with international tourism buyers, media, airlines, and wholesalers from countries such as the United States, Canada, Spain, China, and Brazil. These efforts are aimed at enhancing visitor experiences and expanding tourism across various segments, including luxury, wellness, weddings, LGBTQ+, and adventure travel.
The event also included the official opening of the Jalisco stand and the signing of letters of intent with major travel and hospitality corporations, helping to secure long-term growth and increased connectivity for the region.
Puerto Vallarta’s continued recognition and strategic outreach reinforce its reputation as a destination that combines world-class services with authentic charm. With a strong presence in global tourism markets and a focus on sustainable growth, the city is well-positioned for a successful year ahead.
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