Puerto Vallarta, Mexico – In honor of World Environment Day, Puerto Vallarta proudly joined the launch of Mexico’s National Campaign for the Cleanup and Conservation of Beaches and Coasts 2025–2030. This federal initiative aims to eliminate plastics from the country’s coastlines within five years, and Puerto Vallarta is helping lead the charge.
As one of five selected locations to begin this ambitious campaign – alongside Baja California, Guerrero, Quintana Roo, and Yucatán – Puerto Vallarta saw more than 1,000 volunteers gather to clean five local beaches, including Holi, Camarones, and Los Muertos. Their work reflects the city’s growing commitment to environmental care and the preservation of its natural beauty.
Paola Bauche Petersen, Secretary of Environment and Territorial Development for Jalisco, joined President Claudia Sheinbaum’s morning press conference live from Puerto Vallarta. She emphasized the significance of protecting Jalisco’s 397 kilometers of Pacific coastline, which serve not only as popular tourist destinations but also as crucial ecological zones.
Christian Omar Bravo Carbajal, council member and head of the Free, Clean, and Certified Beaches Commission, spoke on behalf of Mayor Luis Munguía. He shared that Puerto Vallarta has already carried out over 17 beach and water cleanups, collecting 125 tons of waste with the help of more than 3,000 participants. “In Vallarta, we’re not just talking the talk; we’re here to revive our beaches,” Bravo Carbajal said.
This campaign marks a hopeful step toward a cleaner, healthier future for Puerto Vallarta’s shores – and for coastal communities throughout Mexico.

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