Guadalajara, Jalisco, Mexico – IKEA’s long-awaited arrival in Guadalajara is finally here. On November 14, the Swedish retail giant will open its largest store in Mexico, located in Zapopan, adjacent to Guadalajara. This marks IKEA’s fourth location in the country and promises to bring a new shopping experience to the people of Jalisco.
Spanning an impressive 37,000 square meters, IKEA Guadalajara surpasses the size of its counterparts in Mexico City and Puebla. With an investment of 3 billion pesos (US $147 million), the store features a massive 10,000-square-meter self-service area and a dining area with 730 seats. This new location will also provide over 400 jobs, including 310 direct and 100 indirect roles, contributing significantly to the local economy.
“We expect strong turnout in our first month, aiming for 60,000 visitors,” said Cédric Gulbierz, director of IKEA Guadalajara. “Many residents here have been eagerly awaiting this opening.” Gulbierz noted that IKEA’s product range is unique, offering designs and prices that set it apart in the market.
The choice to open in Jalisco reflects the state’s promising demographics, with a young, fast-growing population. Governor Enrique Alfaro emphasized that IKEA’s expansion aligns with his administration’s goals to foster an environment conducive to private investment. This approach recently attracted other major players like Taiwanese electronics manufacturer Foxconn, which announced a substantial investment in Jalisco to produce advanced “superchips” for Nvidia.
The store’s opening also highlights IKEA’s commitment to improving customer satisfaction in Mexico. With around 8,400 products on-site, customers can find what they need and even bring it home the same day. Head of IKEA Retail Mexico Jaap Doornobs shared that Guadalajara has been the leading city in online sales growth on IKEA’s platform, which now serves all 32 states in Mexico. IKEA anticipates that 12% of store visitors will come from cities beyond Guadalajara’s metro area, underscoring the brand’s reach and appeal across the region.
Moreover, IKEA is working to deepen its ties with the Mexican market, with 11% of products sold in its stores manufactured locally. The company is actively exploring partnerships with more Mexican furniture producers to increase this figure, boosting local industry while enhancing its product range.
With its doors soon to open, IKEA Guadalajara is set to become a go-to destination for quality home furnishings, combining Scandinavian design with a Mexican touch to meet the needs of a growing, design-conscious population.
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